Every garment that is made, the impact that it has on the wearer and the environment are consciously thought through.
Beginning on paper, a design undergoes many laboured iterations to ensure the best fit – both on the body and the lifestyle of the customer, and to produce as little waste as possible. Once a style is considered, we put it through rounds of performance tests before cutting up our fabrics.
Fabrics that make the cut are those that have longevity, or are sustainably produced.
As for production, quantity is kept at a minimum to prevent excess inventory so pre-orders are available to alleviate sudden demand.
At GINLEE Studio, it is a constant mission to strike the right balance with creating a functional wardrobe that transcends time and trends and being conscious about the impact on the environment. While we take great pride in making clothes that make women feel beautiful in, we strongly believe that it should not be at the expense of the environment.